Hospitality and Tourism
South Australia is a destination for great food and wine, year-round events and festivals, from headline sporting events to world-class art and music festivals, and unique regional and immersive visitor experiences.
Around 60,000 South Australians are employed in accommodation and food services, and many more in creative and performing arts activities, and travel agency and tour arrangement services.
While the sector was impacted by COVID-19, more South Australians are employed in the sector than last year, visitors to and within South Australia are spending more than pre-pandemic levels, an expansion of accommodation options with new luxury hotel developments is underway and visitor nights are forecasted to increase to 30.3 million by 2027.
Building on our strengths, the South Australian Tourism Commission’s South Australian Visitor Economy Sector Plan 2030 aims to grow the visitor economy to $12.8 billion by 2023 and create an additional 16,000 jobs across the state.
The establishment of a Major Events Fund, an increase in interstate and international marketing efforts and measures to support existing events and festivals and live music through the recent State Budgets will help deliver on this ambition.